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President’s Message

Build Positive Relationships

Hello and thank you for visiting our website!  We would love to answer any questions that you have and talk to you about how we can help you.

When Fresh Concepts started in 1987, it was our desire to use our produce knowledge and expertise to help foodservice operators improve their procurement practices.  What started as a regional idea in Chicago soon went national as we took our experience working in produce distribution and began to work exclusively for restaurant companies, helping them improve the way they purchased produce.

Now over 30 years later, and having consulted and worked with tens of thousands of foodservice outlets throughout the United States, Canada and Puerto Rico, we continue to faithfully serve our clients and do what makes the most sense when it comes to procuring and handling fresh produce.  We have the unique ability to bring a team of produce experts who have worked in the produce industry to your company, to work for you, becoming an extension of your staff, working as your produce procurement and training department.

The effectiveness and value of our service are unmatched in the industry.  We are able to design a system of purchasing using our expertise that is unique to you and your company’s needs.  We will always work to do what is best for you while working to build positive relationships with growers/shippers, processors and distributors.

I would love the opportunity to talk to you further about our services.  Please feel free to reach out to me at  I look forward to hearing from you.


David Liesenfelt